Introducing Spring & Co.
A fresh take on PR consultancy
Our approach
We are not a one-size-fits all PR consultancy. We’re a whatever-you-need partner and teammate. We’ll build our program to your specific need, whether it’s reaching a target audience, leading a PR team that needs mentorship or building out fully-blown integrated programs. We’ll build it to help you hit the ground running.
What we can do for you
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Lead PR strategy and efforts for brands or agencies needing senior-level support. Help to up-level existing PR team’s skills. Short-term support for new business or mat leave coverage.
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Develop strategic programs that connect earned media, spokespeople, influencer marketing, content, experiential events and more.
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Build bespoke influencer marketing strategies to tell a brand story and help propel growth.
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Identify the right talent for a campaign, develop a program, deal points, negotiate and bring the partnership to life.
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Connect like-minded brands for impactful PR and digital campaigns, built to drive awareness.
Meet the Founder
Ali Kavulich
Ali has spent her 20+ career leading integrated campaigns for some of the country’s biggest brands, connecting the dots between earned media, experiential events and spokespeople, influencer marketing, content and more. Through her career, she’s led programming for parenting, consumer lifestyle, travel, F&B and health/wellness clients clients. She spent the past decade working at a mid-sized consumer PR agency.
She previously worked at Octagon where she led the Rolls-Royce Motor Cars North America account and handled PR for Sotheby’s auction house. Ali began her career at Rogers & Cowan working on entertainment, celebrity and lifestyle business for brands like Food Network, Discovery Channel and Cooking Channel, Clinique and Skinnygirl Margaritas.
Ali graduated from Georgetown University and is a member of the Georgetown Entertainment & Media Alliance, the Georgetown Alumni Admissions Program and is on the Associates Board at REACH Prep.